Well up to 25,000 plastic water bottles are, traditionally, given out during Olympus Fashion Week at Bryant Park. But this year, in an effort to "green" the show, participants will be given reusable liter-sized non-toxic aluminum water bottles which have been specially prepared backstage and hold nothing but New York City tap water.
Aveda, along with NY's most talented and influential designers, is trying to raise the fashion industry's collective environmental conscience (as if boycotting food wasn't a grand enough contribution). They also plan to eliminate the use of fur in shows, serve organic and locally-sourced food, and print programs and invitations on post-consumer recycled paper.
Michael Smith (Veshengro), Feb 2008
NYC Tap Water to be Served at Olympus Fashion Week
