NASHVILLE, TN, August 2011: Households across America are constantly looking for new and more convenient ways to go green and make a difference. Efficient light bulbs, community recycling, and hybrid cars are now familiar reminders of the numerous ways people can protect their environment. Many other product categories are more elusive and make it harder to determine whether consumers are actually making the best and smartest choices.
In this era of greenwashing, Roux Maison takes the guesswork out of these decisions.
The company, founded in Nashville, Tennessee, by lawyer turned entrepreneur Deena Drummond, is introducing a line of cleaning products that protects your fine fabrics as well as the environment. “I was so frustrated with available laundry products. The scents were strong and overwhelming, and my clothes either didn’t seem clean enough or else they began to fray and fall apart. The numerous chemicals caused fabric deterioration as well as skin and eye irritation,” stated Deena. As she researched the various chemical ingredients in available detergents, she became more and more concerned and convinced there had to be a better way to keep clothing clean and intact while keeping homes and health safe.
Roux Maison comprises a line of American-made, super-concentrated laundry products that contain only the highest-quality ingredients available. They save money on dry cleaning while also keeping you and your surroundings safe from allergens and irritants. The detergents come in compact 16-ounce bottles that clean 40 full loads of laundry. The line includes two delicious scents created exclusively with all-natural essential oils. Roux Maison’s products are also available in fragrance-free versions. Laundry smells fresh and clean without residual aromas or chemical odors, while fabric integrity is maintained, keeping everything in its best condition possible.
Roux Maison crafted a line of fabric-specific products to suit all home laundering needs, thus eliminating the need for most dry cleaning – another source of highly toxic chemicals and premature clothing deterioration. The line currently includes Essential, Sport, Delicate and Swimwear detergents as well as a Stain Remover.
Source: Roux Maison
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