A green vacuum cleaner keeps both your home and the world tidy. The new improved UltraOne Green contains 70% post consumer recycled plastic and no PVC. Also, to highlight the severe issue of plastic debris in our oceans, concept vacs of the UltraOne Green have been crafted from marine plastic for exhibition purposes. With the new Green Range, Electrolux introduces more models, more recycled plastic and more energy efficient motors. The flagship model is based on UltraOne, that recently received best in test in eleven countries.
“It is the best vacuum cleaner we have ever made. Being PVC-free and made from 70% post consumer recycled material, it is an important step in our quest of making 100% sustainable vacuum cleaners,” says Jonas Magnusson, Business Segment Manager, Electrolux Floorcare.
However, to continuously increase the percentage of recycled plastic in the products, Electrolux depends on the supply of recycled plastic – of which there is a shortage.
To address the paradox of the shortage of recycled plastic on land, while the oceans are filled with plastic waste, Electrolux launched the initiative Vac from the Sea earlier this year. Together with environmental organisations from all over the world, plastic debris was gathered from major oceans. From this plastic Electrolux has now made vacuum cleaners, each symbolising a specific ocean and Electrolux’ goal of manufacturing 100% recycled vacs.
“By building and exhibiting a limited number of UltraOnes, made from plastic debris like shark bitten bottles, we hope to highlight a pressing issue while breathing life into the subject of recycled plastic,” says Cecilia Nord, Vice President – Floor Care Sustainability and Environmental Affairs.
260 million tons of plastics are produced each year and less than 20% are recycled in Western Europe. The usage of recycled plastics saves in average 90% of the water and 80 – 90% of the energy used when producing virgin plastics.
UltraOne Green contains 70% post consumer recycled plastics and no PVC at all. The packaging is made from 100% recycled material and the vacuum cleaner comes with s-bag® Green, a dust bag made entirely out of corn starch.
The models in the Electrolux Green Range are made from 55% – 70% post consumer recycled plastics and save up to 50% energy, compared with an average 2000w cleaner. All green products are known from their twin siblings UltraOne, UltraSilencer, UltraActive, ErgoSpace and Jetmaxx. Wattage is reduced in all green high performance cleaners by 1000 – max 1300 watt, without significant loss of suction and pickup. Airflow and the nozzle construction ensure superior performance and compensate for lower wattage.
Vac from the Sea: www.electrolux.com/vacfromthesea
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG- Electrolux, Eureka and Frigidaire.
N.B. This press release is presented without editing for your information.