Despite having some of the highest quality tap water in the world, Britain spends £1.5billion per year on designer label water, discarding over 3 million empties. Not only is this impacting on the environment, but it’s costing the nation too, with bottled water up to 10,000 times more expensive than tap.
We Want Tap has really launched the real alternative to bottled water, namely what we already have and that is mains water, that is to say, TAP.
In a bid to break the habit, Tap has launched its very own re-usable water bottles. Think of them as flasks for water. Set to become the ‘must-have’ item of the summer, the bottles are stylish and sustainable, and available in two sizes, making them the perfect fit for your handbag, gym bag or fridge.
More importantly, they are made from a new generation of Tritan plastic which is 100% recyclable and free from the polycarbonate chemicals, such as being absolutely 100% free of Bisphenol A, also known as BPA, found in most other re-usable plastic bottles. What’s more 70% of profits from each Tap bottle sold will go to water and sanitation projects in the developing world.
Bisphenol A (BPA), as most of us know by now, I am sure, has had some rather bad press as it is related to hormonal changes in humans and can affect children's hormonal development badly. Hence Canada has banned all BPA products, which meant 1,000s of baby feeding bottles had to be withdrawn and also Nalgene had to remove its old version bottled from the shelves.
Guaranteed to last a lifetime, Tap’s new re-usable bottles offer a practical alternative to unsustainable bottle water. Priced at just £6 for a 400ml bottle and £8.50 for a litre version, it’s a small price to pay to help save the environment, and people’s wallets in the long run. They can be purchased online at www.wewanttap.com.
Tap's founder, Joshua Blackburn, said: "Bottled water is simply a marketing invention, a brand – and one that is costing our nation both financially and environmentally. In a country where high quality water is literally on tap, we should be re-thinking the amount we spend as a nation on designer water.
"Tap water challenges undertaken across the country have repeatedly shown that tap is top. To encourage people to love their tap, we’ve engineered the ultimate re-usable bottle which can be used over and over again – designer water is set to become a thing of the past."
As Tap is also a consumer campaign, a range of stickers can also be purchased on the website to stick over existing empty bottles of bottled water – refilled with tap water - and raise awareness of Tap. Stickers cost £4 for a pack of 30 stickers – five large bottle labels, five small bottle labels and 20 fun size bonus stickers. It is advisable that ordinary water bottles are refilled only 10 times as most contain polycarbonate chemicals, such as BPA, to some extent. A Tap bottle, on the other hand, can be used for life.
The Tap enterprise has been launched by Provokateur, the ethical communications agency, in association with Belu, the carbon neutral water company.
The Centre for Innovation in Voluntary Action is responsible for the distribution of Tap profits to charity.
Log onto www.wewanttap.com for more information
by Michael Smith, August 2008
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